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Company Background
An overview of Sharp Corporation and its history, its Plasma Cluster Ion technology is instructive to understand the extent that the company believes that its very own futuristic state-of-the-art technology surpasses anything in the air purification market.
Sharp Corporation Founded in 1912 in Japan. It is listed on the Osaka Stock Exchange in 1949. Sharp's business presence in North America has had a long history with the creation of the first overseas sales base in the U.S. in 1962. Sharp Canada started up in 1974.
The company is known for innovative products, ranging from audio-visual products, home appliances, information and communications products solar cells and LCDs. Its corporate philosophy includes a commitment to "unique, innovative technology to contribute to the culture, benefits and welfare of people throughout world ".
With increasing global awareness about healthy lifestyles, environmental protection and conservation of energy, Sharp has announced that it will contribute to the world through an environmental and health-conscious company as one of his visions. Plasma Cluster Ion technology is the core of this social vision.
Chronological History of Plasma Cluster Ion technology
On 19 February 2001, Sharp announced that it had developed the world's first Plasma Cluster Ion air purification technology, described as airborne ions around bacteria and odor.
It is interesting that the first product using this technology was launched earlier in 2000. An air purifier (FU-L40X), it was described as using Plasma Cluster Ion technology liberates inactivate positive and negative ions in the air to surround and inactivate Mold fungi.
On 3 September 2003, Sharp that it had evidence for the first time ever, Plasma Cluster Ions to deactivate airborne mite allergens, the main cause of asthma and atopic disorders.
On 27 July 2004, Sharp announced that Plasma Cluster Ions inactivating airborne coronavirus - a world premiere.
On 17 November 2004, Sharp explained the mechanism to inactivate bacteria by Plasma Cluster ions.
A dramatic, but apparently unnoticed claim was made by Sharp, 6 June 2005 for the Plasma Cluster Ions had proven effective against airborne highly pathogenic H5N1 avian influenza.
On 21 November 2005 reached sales of Sharp products are equipped with Plasma Cluster Ion technology 10 million units sold worldwide.
On 10th august 2006, Sharp introduced dampening elements of air purifiers. This is compounded by the efficiency of plasma cluster ions.
Stepping ante, 3 August 2007, Sharp demonstrated effectiveness Plasma Cluster ions in distant Serratia bacteria in collaboration with Dr. Melvin First, Professor Emeritus, Harvard School of Public Health.
Another dramatic message from the Sharp 27. August 2008 was headlined higher concentrations of Plasma Cluster Ions Boost virus inactivation and elimination, inhibit 99.9% of Airborne H5N1 Avian Influenza ( 'Bird Flu ") Virus. The verification was in collaboration with the Retro Screen Virology Ltd, a UK company involved in virology Professor John S. Oxford, University of London.
Although announced in the middle of the MAP pandemic bird flu scare, the world did not seem impressed with Sharp's argument. This, we believe was primarily due lack of independent scientific peer reviews. We validated this belief by suggesting Sharp Plasma Cluster Ion technology in several bird flu forums and met with this precise repudiation.
On 19 January 2009, Sharp announced plans to install 10,000 Plasma Cluster Ion generators in its offices worldwide to combat a pandemic of new viruses. These ion generators producing 25,000 ions per cubic cm and catered to room size 23 square meters and 50 square meters objective is to deactivate harmful airborne substances Sharp in all offices, ensuring the safety of employees and to keep its business afloat.
Rare Revelation of Marketing Strategy
On 16 January 2009 announced that Sharp, the sales of products that are equipped with Plasma Cluster Ion technology had reached 20 million units in 58 countries around the world.
But what is worthy of greater attention was that the same message, Sharp unveiled its marketing strategy stages Plasma Cluster Ion technology. The concept of strategic phases were explained. Phase I focused on R & D technologies. Phase II focused on the impact of technology and Phase III will zero in on performance. By coincidence, these phases are part of our 5 Key Factors Air Purifier Review Model. The core of their marketing strategy is the concept of academic marketing, dependence on the academic world to backup their technological requirements.
Fawning Awards Roll?
This review is not a fawning accolades roll - it is a peek into the Japanese way to achieve leadership and dominance in what they set their minds to. They may have invested more money than any other player in the ionic air purifier industry may be an understatement!
The above chain of events from the year 2000 reflects the absolute confidence in the integrity Sharp Plasma Cluster Ion technology. After nearly a decade on the market, there is no known legal action against Sharp for damage caused by use Plasma Cluster Ion technology.
That this is a multi-billion company can not be an exaggeration too. A Sharp air cleaner costs about $ 500. They have crossed the 20 million marks for different units sold with the technology. Use only U.S. $ 250 per unit, as a rough gauge, we speak on a U.S. $ 2.5 trillion business that grows every day.
Do not be surprised that Sharp Plasma Cluster Ion technology is the de facto standard for air purification. Everything what is lacking is an independent scientific peer review. I expect that someone would choose this particular technology to be rookie peer review of ionic air purifier industry.
What now?
You will note that to date, Sharp's approach has been to focus on efficacy (Phase II). They are now moving on to efficiency (Phase III).
You can also follow my on-going Sharp Air Purifier Review at The Ionic Air Purifier Blog.
Min En writes on The Ionic Air Purifier Blog. His healthy cynicism about manufacturers' commercial claims is transformed into positive energy that drives him to do very thorough research before buying any product. The Ionic Air Purifier Blog at http://www.ionic-airpurifiers.com/ documents his hunt for the ideal ionic air purifier.
Sony Camcorder Japan English Version
